Creating your LinkedIn profile

Setting up your profile

1. Choose a profile picture 

• Use a high-quality, headshot. This doesn’t have to be professional. 
• Update your banner with a relevant image – maybe related to the industry you want to work in. 
• Smile and look approachable. 

2. Write a headline 

• Your headline should reflect your current role and experience. 
• Include keywords relevant to your industry. Example: "Experienced Talent Partner | Employee Brand | Candidate Journey”

3. Write a summary 

• Summarise your professional background, skills, and career goals and add in a personal touch to humanise the text 
• Highlight your achievements and what makes you unique 
• Keep it concise but informative. 

4. Detail your work experience 

• List your job titles, companies, and employment dates 
• Describe your responsibilities and anything you are proud of within each role 
• Use bullet points to make it really clear. 

5. Showcase your skills 

• Add relevant skills to your profile 
• Include endorsements from colleagues or ex-colleagues as these can boost credibility 
• Focus on skills that are in demand in your industry. 

6. Get recommendations 

• Request recommendations from ex-colleagues, managers, and clients. 
• Recommendations should highlight your strengths and work ethic. 
• Aim for a mix of recommendations from different roles and industries. 

7. Engage with content 

• Share articles and comment on posts relevant to your industry 
• Publish your own content to showcase your expertise
• Stay active to increase visibility and engagement.