Our business

We care about helping people find safe, affordable homes. We're an innovative business trying to solve the housing crisis in England by delivering high quality Shared Ownership and Affordable Rent properties.

Who are we?

Since 2017, we’ve delivered thousands of new homes and we’ve increased our target to delivering 30,000 homes by 2030. 

We care. We care about helping people find safe, comfortable and affordable homes. We care about employing great people who share our passion. We care about making sure our homes are environmentally friendly and help our customers improve their lives.

Our purpose?

Providing homes; inspiring change; improving lives

Our mission?

We make good homes affordable for people all over England.

Home for everyone

Our customers come from all walks of life, and so must we. Not just because it’s the right thing to do, but because it makes our company stronger. We create spaces for our employees to bring their full selves and feel at home, at work.

Powering positive impact

We listen, respect and learn from our customers so we deeply understand their needs and make their environment and their lives better based on evidence. And we’re curious, passionate and inventive in the way we create social change.

Enterprising to grow

We create an agile and supportive environment where proactive employees thrive. Our people are empowered to use their pioneering enthusiasm to grow themselves and our business.